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Talking about the role of 3D printing figure in the development of animation IP

In the past few decades, Japanese and American animation hand-made products have occupied 1,359 shares of Daein in the global market. However, today, the popularization of digital 3D modeling technology and 3D printing technology has created new forms and new possibilities for the design and manufacture of traditional animation peripheral products, which has given my country an opportunity for the development of hand-made industry.

How to use cutting-edge technology, new technology and new craftsmanship in the design and development of hand-made animation peripheral products, and establish a set of excellent and efficient new forms, may be the key to making my country’s animation hand-operated industry move to the world stage.

The market for animation figures is huge

According to data released by the State Administration of Radio, Film and Television, the global animation industry has an annual output value of about 40 billion U.S. dollars, while related derivative products have reached 7.400 billion U.S. dollars, of which figure accounts occupy a larger proportion. Among China’s 1.3 billion population, 400 million teenagers constitute a huge consumer market for animation and its derivative products. The annual sales are 35 billion yuan for children’s food, 20 billion yuan for toys, 90 billion yuan for children’s clothing, and more than 10 billion yuan for children’s audio-visual products and various children’s publications. At the same time, it is worth noting that not only children under the age of 14 have consumer demand for animation and derivative products, but the generations of people who grew up watching cartoons from middle school students to those born in the 1980s have become a powerful consumer group around animation.

The most important profit model for animation production and sales abroad is “animation production-animation broadcast-derivative product development-derivative product sales-revenue-reproduction”. But in our country, we will find that the industrial chain is not complete. The domestic animation industry mainly focuses on the two links of animation production and broadcast-based channels, and insufficient attention is paid to the development and promotion of derivatives. From the perspective of the proportion of capital allocation, most of the capital use is placed in the early and mid-term, and the latter is meager, especially in product development, brand authorization and other links. Even some companies have almost no planning and arrangement of the market operation funds needed in the later stage. As a result, they often have to rely on a single channel and product. The product influence is very limited, and it is difficult to form a valuable animation IP. Therefore, how to work hard in the industry chain, regard the design and production of animation peripheral derivatives as equally important, and part of the advance planning, is an important path to enhance the development of the animation industry. Figures are an important part of animation derivatives. Research on their creation and production methods, as well as the use of 3D modeling and 3D printers to optimize production methods, are of practical significance.

Pain points in the production of traditional hand-made prototypes

The production of traditional hand-made prototypes is limited by the characteristics of materials and production tools, and it is difficult to meet the increasingly stringent industrial requirements in terms of talent requirements and design and production methods. This is the pain point of traditional hand-made production, and 3D printers can model according to 3D It can be printed out completely, saving time and materials.

High requirements for technical talents

The design and production of traditional hand-made prototypes requires too much talent. The work of the hand-run prototype is equivalent to a traditional sculptor, creating characters in anime through the use of sculptural materials and techniques. The nature of his work determines that the prototype master has the professional skills of a sculptor, and at the same time he is very clear about the charm of anime characters. Traditional hand-made production mainly uses some oily mud or clay as materials. Although Japanese prototypers have invented the clay materials they think are the most important in their decades of production, they are compared with the ” “Virtual clay” still has many disadvantages. For example, it is almost impossible to make major changes after the clay material has dried and hardened. Traditional clay materials determine the need for prototyping to be extremely experienced, and there should be no obvious mistakes in the production.

The high requirements for technical talents are also reflected in the meticulous production. When using traditional clay materials to make figures of more than 10 cm in height, the faces of the figures are often only the size of a thumb nail, and their tiny size will also bring huge production to the production. Challenge.

Therefore, for a long period of time, it has been difficult for Chinese college students to enter the hand-made industry. However, there is no such problem when the digital modeling technology is used in the computer to import the 3D printer. Due to its easy modification, it will relatively reduce the requirements for talents.

It is difficult to modular design and manufacture

There are a lot of different dresses and dynamic shapes of the same character in the figure. If modular design and production can be realized, the efficiency and production quality will be greatly improved. Modular design and production refers to the design and production method in which different model parts can be reused, such as body parts, hats, clothing, accessories, etc., can be directly used in the next design. Obviously, the prototype of the figure made of clay cannot be directly made into another figure. That is to say, each figure has to be remade almost from beginning to end using traditional methods, which is undoubtedly an increase. The production is difficult, especially the production cost is greatly increased.

Summary: The main advantage of using 3D printing is that it breaks the limitations of traditional production technology, makes the design and production of prototypes more efficient, and at the same time enriches production effects, reduces design and production costs, and improves product performance. Competitiveness in the market.

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